Concept hockey team logo and uniform design.

Pairing targeted strategy with complementing design; our team created impactful shopper marketing programs. Spanning from national to regional specific programs this gave us a lot of creative exploration. Different forms of consumer engagement, sweepstakes, prizing and point of sale elements were brainstormed as a team effort. Exhibited are a handful of key visuals and retail theatre mockups I’ve produced to a vast range of programs.

Agency: Tracylocke // Client: Dos Equis // Creative Director: Chris DeSalvo // Copywriters: Allie Babin, Christopher Zarb // Strategic planner: Erin Lanzotti // Account: Jaime Middlebrook // Art Direction: Michael Nejame, Christopher Battle, Daphnee Ochoa, Valentina Stefanidis

Tracylocke wanted to pay tribute to Black voices of change during BHM 2020. Artist across the agency illustrated people they felt deserved more recognition for their positive impact on the world. I chose Kid Cudi because of impression he left on my life. Through honest lyrics he talked about heartaches and pains that were felt by everyone. Cudi broke stigma’s of mental health, and to this day n’ night is an advocate.

Client wanted Dos Equis’ Cinco de Mayo mascot: The luchador mask to be prominent icon in retail displays. From concept sketch to final construction; this was an amazing project to work and see come to life

The National Cinco de Mayo poll topper art was later adapted for a select market partnership between Dos Equis and Old El Paso At Publix Grocery stores.

Agency: Tracylocke // Client: Dos Equis // Studio Artist: Eric Blum // Photography: Eric Gilbert

Typography excursive using only vector gradients in Adobe Illustrator to create a chrome effect.

Assignment: Create a visual identity for the 2020 UP Education Network Summit presentation. Visual needs to speak to UP’s mission for higher education standards for every child. Come up with how we can adapt these looks to giveaways. I chose to come up with three creative territories for the client to choose from. Mockups showing how it would translate to Stickers, Popsockets, T-shirts and water bottles.

Client: UP Education Network

Creative exploration promoting the celebration of the 100th anniversary of the NHL. A collaboration between Pepsi and Subway Canada.

Brochure design showcasing the indigenous art of the Haida Tribe totem poles. Followed with a brief history and information about the art of the totem poles. The brochure has an innovative drop down spread that gives a vertical image of a totem pole in a horizontally formatted piece.

Promotional advertising for The Snow Queen play at the Visual & Performing Arts Center of Western Connecticut State University

Design collateral for the 2017 Neighborhood Studios Ailey II Benefits Performance. Look created by me to drive attendance and participation in this benefit performance. Proceeds from this performance would help send children to summer camps involving the arts.